Market research shows the due to a growing health conscious society women in their 30s and 40s have decreased how often they visit Burger Planet. Women in their 30s and 40s are an important part of the Burger Planet’s success because they will influence the eating habits of themselves and their families. According to _________ women are more likely to focus on healthier options in quick service restaurants, and are also focused on their families eating healthier.
Based on the observation of other quick service restaurants like Wendy’s and McDonalds that have successfully launched healthier options on their menu, we propose that Burger Planet create a new line of healthier options, including salads and fresh fruit options.
Based on the success other companies have had with celebrity spokespeople, Justin Bieber with ProActiv and Jillian Michaels with Nordic Trac, we recommend hiring a spokesperson to announce new healthy options and focus of company.
Based on the success Jayne Peterson has had, most notably as personal trainer for Opal Whitcomb, we recommend hiring her as the company spokesperson to announce Burger Planets commitment to a healthy lifestyle and the new healthier options on the menu.
Nice start! It looks like you have a good idea of where your group would take Burger Planet.
ReplyDeleteGood Job! I like how you guys mentioned other products success using celebrity endorsements.
ReplyDeleteHey good job on this! I like how you use real-life examples such as the success ProActiv is having with Justin Bieber as the spokesperson. I would change one little thing in the first sentence though-"Market research shows that due to a growing health-conscious society..." That is just my suggestion.
ReplyDeleteI agree. This looks great. I can totally see someone pitching this in a meeting. The use of specific examples was great.
ReplyDeleteI really liked it! You may want to put what exactly you plan on doing in the first paragraph, then reinforce it.
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